I'm Kirk Snider. Acadia is my practice.
I have spent my career finding the work a business does the hard way, and fixing it.
More than a decade ago I worked at an investment firm in Boston, where a set of recurring reports was eating more than 15 hours a month. So I built a system that pulled the data and assembled the reports on its own. Nobody called it AI. It was just a tedious task that no longer needed a person, and the hours went back to work that did.
That instinct turned into a career. Consulting has been my focus for ten years, beginning with my MBA at BYU's Marriott School of Business and continuing in go-to-market consulting, including three years as a partner in a boutique pricing and go-to-market firm that I co-founded and that was later sold. Most of that work was for companies owned by private equity firms. Who should you sell to? What should you charge? How do you organize and pay a sales team, and how do you make the change stick once the consultants leave? For one of those clients, a B2B e-commerce platform, the overhaul I led lifted bookings 40% within twelve months and cut the time to get a new rep productive from twelve weeks to six.
But that kind of help is priced for companies with a sponsor behind them. The owner of a twenty-person business rarely gets it, and when AI arrived, what most of them got was a sales pitch.
So in 2026 I started Acadia, and I rebuilt how I work around AI before I recommended it to anyone. What I found is the thing most people selling AI won't say out loud. For most businesses, the value is in the capability you already pay for, sitting switched off, and in having someone who has already done the learning to turn it on. Working this way also lets me bring senior judgment at a speed and a price a smaller business can actually reach.
You may be wondering whether AI is the answer for your business or a distraction. Sometimes it is a distraction, and I will tell you so. When there is a task worth taking away, I build the thing that does it, test it with the person who will use it, and hand it over. I do that work myself.
The name comes from two places. Acadia is the street I grew up on. It is also one of my wife's favorite national parks; she is from New England. So the name is home twice over, and it is why this site looks the way it does.
I work with clients across the country. Most of it happens over Zoom or Google Meet, which puts me in your boardroom wherever it is. If someone in your office is still doing something by hand that they dread, that is the conversation I would like to have.
